Amplitude Inc vs McDonald's Corp — how do they compare? Amplitude Inc trades at $12.78 (market cap $1.52B), while McDonald's Corp trades at $273.91 (market cap $193.70B). The key difference: McDonald's Corp is far larger — about 127.4× Amplitude Inc's market cap, and McDonald's Corp pays a 2.72% dividend while Amplitude Inc pays none. Which is the better fit depends on your goals.
| AMPL | MCD | |
|---|---|---|
Market Cap | $1.52B | $193.70B |
Sector | Technology | Consumer Cyclical |
52-Week High | $12.30 | $341.06 |
52-Week Low | $5.61 | $262.80 |
Enterprise Value | $1.39B | $247.47B |
Volume | — | 2,230,036 |
Dividend Yield | — | 2.72% |
Signals from Pluang's Aura AI — not financial advice
Amplitude (AMPL) trades at $11.26, up 4.55% in 24 hours, with a bullish technical signal and strong analyst support. Revenue growth is robust, reaching $343.21 million in 2025, but profitability remains a challenge with a net loss of $88.54 million. Recent news highlights investor conference participation and Q2 2026 results that met revenue estimates but missed on EPS.
The outlook is mixed: strong revenue growth and a $12.08 consensus price target suggest upside, but persistent losses, negative cash flow, and ongoing legal investigations pose significant risks. Investors should weigh growth potential against fundamental weaknesses and sentiment shifts from recent insider sales and legal scrutiny.
McDonald's (MCD) trades at $274.15, down slightly by 0.12% on the day, with technical indicators showing a neutral overall signal. The company demonstrates strong fundamentals with consistent revenue growth, reaching $26.89 billion in 2025, and robust profitability with a 31.72% net income margin. Recent earnings have consistently beaten expectations, and the company has announced a new global growth strategy focused on automation and menu innovation to drive future performance.
The outlook for MCD is positive, supported by strong analyst consensus with a $322.45 price target implying significant upside. Key opportunities include the successful execution of its new growth plan and its defensive qualities in a challenging economy. Primary risks involve inflationary pressures on franchisee margins and intense competition in the quick-service restaurant sector.
Trailing returns across standard periods
Latest headlines on both assets
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →