Compare Amplitude Inc (AMPL) vs Mattel Inc (MAT) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Amplitude Inc vs Mattel Inc — how do they compare? Amplitude Inc trades at $9.21 (market cap $1.22B), while Mattel Inc trades at $13.36 (market cap $3.87B). The key difference: Mattel Inc is far larger — about 3.2× Amplitude Inc's market cap, and Amplitude Inc is trading nearer its 52-week high, Mattel Inc nearer its low. Which is the better fit depends on your goals.
| AMPL | MAT | |
|---|---|---|
Market Cap | $1.22B | $3.87B |
Sector | Technology | Consumer Cyclical |
52-Week High | $13.04 | $22.16 |
52-Week Low | $5.61 | $13.05 |
Enterprise Value | $1.05B | $5.68B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AMPL trades at $9.18, down 2.13% over the past day, with a bullish technical signal from moving averages but bearish oscillators. Revenue growth is strong, reaching $343.21M in 2025, yet the company remains unprofitable with a net income margin of -25.11%. Analyst consensus is bullish with a $9.25 price target, though recent news includes multiple law firm fraud investigations and a Bank of America downgrade citing profitability concerns.
The outlook hinges on AMPL's ability to translate robust revenue growth into profitability amid competitive pressures. Investment opportunity lies in potential margin expansion and market share gains, but risks include ongoing legal scrutiny, execution challenges, and persistent negative cash flows. The stock's near-term direction will likely be driven by upcoming earnings results and clarity on the fraud allegations.
MAT trades at $13.33, up 1.14% today, with a bearish technical signal from moving averages and oscillators showing neutral RSI levels. The company reported a net income of $397.58M in 2025, with a P/E of 8.54 and ROE of 23.56% indicating solid profitability. Recent news includes expansion of UNO Social Clubs and upcoming Q2 2026 earnings release on August 4, 2026.
The stock presents a mixed outlook: analyst consensus is a Buy with a $14.50 price target, but recent earnings misses and a negative net cash flow of -$145M in 2025 pose risks. Upside potential exists from brand expansions and Comic-Con product launches, while competitive pressures and debt levels of $2.33B require monitoring.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Amplitude Inc
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →About Mattel Inc
Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →
