Amplitude Inc vs HubSpot Inc — how do they compare? Amplitude Inc trades at $9.49 (market cap $1.22B), while HubSpot Inc trades at $220.55 (market cap $10.62B). The key difference: HubSpot Inc is far larger — about 8.7× Amplitude Inc's market cap, and Amplitude Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals.
| AMPL | HUBS | |
|---|---|---|
Market Cap | $1.22B | $10.62B |
Sector | Technology | Technology |
52-Week High | $13.04 | $560.90 |
52-Week Low | $5.61 | $170.39 |
Enterprise Value | $1.05B | $9.18B |
Signals from Pluang's Aura AI — not financial advice
AMPL trades at $9.18, down 2.13% over the past day, with a bullish technical signal from moving averages but bearish oscillators. Revenue growth is strong, reaching $343.21M in 2025, yet the company remains unprofitable with a net income margin of -25.11%. Analyst consensus is bullish with a $9.25 price target, though recent news includes multiple law firm fraud investigations and a Bank of America downgrade citing profitability concerns.
The outlook hinges on AMPL's ability to translate robust revenue growth into profitability amid competitive pressures. Investment opportunity lies in potential margin expansion and market share gains, but risks include ongoing legal scrutiny, execution challenges, and persistent negative cash flows. The stock's near-term direction will likely be driven by upcoming earnings results and clarity on the fraud allegations.
HubSpot (HUBS) trades at $207.48, up 0.74% on the day, showing bullish momentum with strong technical support at $200 and resistance at $213. The company demonstrates robust revenue growth, reaching $3.13 billion in 2025, and has consistently beaten earnings expectations. Analyst sentiment is overwhelmingly positive with an 80.85% buy rating and a consensus price target of $273.53, indicating significant upside potential from current levels.
The outlook for HUBS remains favorable due to accelerating AI integration and customer growth, though high valuation multiples (P/E of 109.2) pose risks if growth slows. Competitive pressures in the CRM space and macroeconomic headwinds could challenge future performance, but strong cash flow generation and expanding margins support a bullish case for long-term investors.
Trailing returns across standard periods
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →