Amplitude Inc vs Dicks Sporting Goods Inc — how do they compare? Amplitude Inc trades at $12.37 (market cap $1.59B), while Dicks Sporting Goods Inc trades at $201.99 (market cap $18.35B). The key difference: Dicks Sporting Goods Inc is far larger — about 11.5× Amplitude Inc's market cap, and Dicks Sporting Goods Inc pays a 2.44% dividend while Amplitude Inc pays none. Which is the better fit depends on your goals.
| AMPL | DKS | |
|---|---|---|
Market Cap | $1.59B | $18.35B |
Sector | Technology | Consumer Cyclical |
52-Week High | $12.69 | $239.17 |
52-Week Low | $5.61 | $187.78 |
Enterprise Value | $1.45B | $25.14B |
Dividend Yield | — | 2.44% |
Signals from Pluang's Aura AI — not financial advice
Amplitude (AMPL) trades at $12.19, up 8.26% over 24 hours, with strong technical momentum indicated by bullish moving averages. The company shows robust revenue growth, reaching $343.21 million in 2025, but continues to report net losses with a -26.59% margin. Recent news highlights AI-driven growth initiatives and enterprise customer expansion as key catalysts.
While analyst consensus remains bullish with 67% buy ratings and a $12.08 price target, persistent profitability challenges and ongoing legal investigations present significant risks. The stock's current valuation at 4.49x sales appears reasonable given growth prospects, but sustained losses require careful monitoring of margin improvement efforts.
Dick's Sporting Goods (DKS) trades at $201.95, down 5.67% in the past 24 hours, with technical indicators showing a bearish trend and key support at $198. Fundamentally, the company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $2.90 beating expectations, and maintains solid profitability with a 32.21% gross margin and 20.9% ROE. Recent news highlights analyst upgrades and positive coverage, while the company announced a $1.25 dividend payable in June 2026.
The outlook for DKS is mixed; analyst consensus is bullish with a $263.22 price target and no sell ratings, but technical weakness and a recent decline pose near-term risks. Investment opportunities include undervaluation based on a P/E of 19.96 and accelerating sales growth, while risks involve competitive pressures and potential fiduciary concerns highlighted in recent shareholder litigation news.
Trailing returns across standard periods
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →Dick's Sporting Goods is a leading omni-channel sporting goods retailer in the US It offers an extensive assortment of authentic sports equipment, apparel, footwear, and accessories through its stores and digital platforms.
Read more on DKS →