Amplitude Inc vs Costco Wholesale Corporation — how do they compare? Amplitude Inc trades at $9.52 (market cap $1.22B), while Costco Wholesale Corporation trades at $924.87 (market cap $406.34B). The key difference: Costco Wholesale Corporation is far larger — about 333.1× Amplitude Inc's market cap, and Costco Wholesale Corporation pays a 0.64% dividend while Amplitude Inc pays none. Which is the better fit depends on your goals.
| AMPL | COST | |
|---|---|---|
Market Cap | $1.22B | $406.34B |
Sector | Technology | Consumer Staples |
52-Week High | $13.04 | $1.09K |
52-Week Low | $5.61 | $849.63 |
Enterprise Value | $1.05B | $394.48B |
Dividend Yield | — | 0.64% |
Signals from Pluang's Aura AI — not financial advice
AMPL trades at $9.18, down 2.13% over the past day, with a bullish technical signal from moving averages but bearish oscillators. Revenue growth is strong, reaching $343.21M in 2025, yet the company remains unprofitable with a net income margin of -25.11%. Analyst consensus is bullish with a $9.25 price target, though recent news includes multiple law firm fraud investigations and a Bank of America downgrade citing profitability concerns.
The outlook hinges on AMPL's ability to translate robust revenue growth into profitability amid competitive pressures. Investment opportunity lies in potential margin expansion and market share gains, but risks include ongoing legal scrutiny, execution challenges, and persistent negative cash flows. The stock's near-term direction will likely be driven by upcoming earnings results and clarity on the fraud allegations.
Costco (COST) trades at $924.29, up 0.88% with strong revenue growth to $275.24B in 2025 and consistent earnings beats in recent quarters. The stock shows bearish technical signals but maintains solid fundamentals with expanding profit margins and robust cash flow generation. Recent March sales surged 11.3% year-over-year, demonstrating continued business momentum despite elevated valuation multiples.
While valuation remains stretched at 46x P/E, Costco's membership fee increase and warehouse expansion support long-term growth. Key risks include competitive pressures and economic sensitivity, but analyst consensus remains bullish with $1,120 price target. The stock offers defensive growth potential for patient investors willing to pay premium multiples for quality.
Trailing returns across standard periods
Latest headlines on both assets
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →