Amplitude Inc vs British American Tobacco PLC — how do they compare? Amplitude Inc trades at $12.78 (market cap $1.52B), while British American Tobacco PLC trades at $57.07 (market cap $122.96B). The key difference: British American Tobacco PLC is far larger — about 80.9× Amplitude Inc's market cap, and British American Tobacco PLC pays a 5.85% dividend while Amplitude Inc pays none. Which is the better fit depends on your goals.
| AMPL | BTI | |
|---|---|---|
Market Cap | $1.52B | $122.96B |
Sector | Technology | Consumer Staples |
52-Week High | $12.69 | $66.70 |
52-Week Low | $5.61 | $50.39 |
Enterprise Value | $1.39B | $166.84B |
Dividend Yield | — | 5.85% |
Signals from Pluang's Aura AI — not financial advice
Amplitude (AMPL) trades at $11.26, up 4.55% in 24 hours, with a bullish technical signal and strong analyst support. Revenue growth is robust, reaching $343.21 million in 2025, but profitability remains a challenge with a net loss of $88.54 million. Recent news highlights investor conference participation and Q2 2026 results that met revenue estimates but missed on EPS.
The outlook is mixed: strong revenue growth and a $12.08 consensus price target suggest upside, but persistent losses, negative cash flow, and ongoing legal investigations pose significant risks. Investors should weigh growth potential against fundamental weaknesses and sentiment shifts from recent insider sales and legal scrutiny.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Amplitude Inc is pioneering a new category of software called digital optimization. The company's digital optimization system serves as the command center for businesses to connect digital products to business outcomes.
Read more on AMPL →Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company--slightly larger than PMI on net revenue, but slightly smaller on total tobacco volume. British American's Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll- your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.
Read more on BTI →