Compare Affirm Holdings Inc (AFRM) vs Western Union Co (WU) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Affirm Holdings Inc vs Western Union Co — how do they compare? Affirm Holdings Inc trades at $81.15 (market cap $28.00B), while Western Union Co trades at $7.73 (market cap $2.48B). The key difference: Affirm Holdings Inc is far larger — about 11.3× Western Union Co's market cap, and Western Union Co pays a 11.82% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | WU | |
|---|---|---|
Market Cap | $28.00B | $2.48B |
Sector | Financials | Technology |
52-Week High | $92.18 | $10.28 |
52-Week Low | $42.53 | $7.04 |
Enterprise Value | $34.61B | $2.18B |
Dividend Yield | — | 11.82% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Western Union (WU) trades at $7.95, down 0.75% on the day, with mixed technical signals but a bullish overall trend. The stock shows strong profitability with a 10.88% net margin and 47.66% ROE, and valuation metrics like a P/E of 5.87 and P/S of 0.63 appear attractive. Recent developments include a partnership with Total Wireless for fee-free money transfers and progress on the Intermex acquisition, signaling digital expansion. However, Q1 2026 earnings missed expectations, and the company faces a high debt load with a debt-to-asset ratio of 34.64% as of 2025.
The outlook for WU is cautiously optimistic, with potential upside from digital growth initiatives and a high dividend yield, but risks include competitive pressures, recent earnings volatility, and significant leverage. Analyst sentiment is mixed, with a majority Hold rating, reflecting balanced views on growth prospects versus financial constraints.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Affirm Holdings Inc
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →About Western Union Co
Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.
Read more on WU →
