Price movement over the last 24 hours
Affirm Holdings Inc vs Unilever plc — how do they compare? Affirm Holdings Inc trades at $80.06 (market cap $28.00B), while Unilever plc trades at $62.02 (market cap $133.28B). The key difference: Unilever plc is far larger — about 4.8× Affirm Holdings Inc's market cap, and Unilever plc pays a 3.63% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | UL | |
|---|---|---|
Market Cap | $28.00B | $133.28B |
Sector | Financials | Consumer Staples |
52-Week High | $92.18 | $74.59 |
52-Week Low | $42.53 | $55.05 |
Enterprise Value | $34.61B | $158.73B |
Dividend Yield | — | 3.63% |
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Unilever (UL) trades at $62.74, up 0.42% today, with a bullish technical signal from moving averages. Recent earnings misses contrast with strong profitability margins and a 53.32% ROE. The company is actively reshaping its portfolio through deals like the proposed McCormick food business combination and a $270 million innovation center investment, signaling strategic growth initiatives amid mixed quarterly performance.
UL presents a balanced risk-reward with fair valuation metrics, but faces execution risks from recent earnings shortfalls and portfolio transitions. The analyst community is divided, with a slim majority recommending Hold. Investors should weigh strong cash flow generation against competitive pressures in consumer goods markets.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →Unilever is a diversified personal product (42% of 2021 sales by value), home care (20%), and packaged food (38%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Lipton teas, Axe and Dove skin products, and the TRESemme haircare brand. The firm has been acquisitive in recent years
Read more on UL →