Affirm Holdings Inc vs ProShares UltraPro Short QQQ ETF — how do they compare? Affirm Holdings Inc trades at $77.14 (market cap $25.30B), while ProShares UltraPro Short QQQ ETF trades at $37.65. The key difference: Affirm Holdings Inc is trading nearer its 52-week high, ProShares UltraPro Short QQQ ETF nearer its low. Which is the better fit depends on your goals.
| AFRM | SQQQ | |
|---|---|---|
Market Cap | $25.30B | — |
Sector | Financials | Leveraged / Inverse |
52-Week High | $92.18 | $92.95 |
52-Week Low | $42.53 | $36.31 |
Enterprise Value | $31.91B | — |
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $75.25, down 1.74% on the day, with a bullish technical signal supported by moving averages. The company reported strong revenue growth to $3.22B in 2025, turning profitable with net income of $52.19M, and has beaten EPS estimates in recent quarters. Positive sentiment is driven by analyst optimism and expanding merchant partnerships.
Outlook remains favorable with a consensus price target of $96.00, indicating 28% upside. Risks include high valuation multiples (P/E 68.41) and sensitivity to interest rate changes. Continued execution on growth and profitability will be key for stock performance.
SQQQ, the ProShares UltraPro Short QQQ ETF, trades at $37.4, down 3.36% today, reflecting its bearish inverse leverage against the Nasdaq-100. Technical indicators are predominantly bearish, with moving averages signaling strong sell pressure, while oscillators remain neutral. The ETF is designed for short-term tactical hedging against tech declines, not long-term holding, due to daily reset mechanics that can erode value over time.
The outlook for SQQQ is highly speculative, offering potential gains only during sustained Nasdaq-100 downturns. Key risks include volatility decay from leverage, timing challenges, and the structural erosion documented since inception. It serves as a tactical tool for hedging, not a core investment, with success dependent on precise market timing.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →SQQQ is a leveraged inverse ETF that seeks daily investment results, before fees and expenses, that correspond to three times the inverse (-3x) of the daily performance of the Nasdaq-100 Index. It is a tactical trading tool designed for sophisticated investors to profit from or hedge against declines in large-cap technology and growth stocks. Due to its daily reset and the effects of compounding, it is intended for short-term use and carries significant risk if held during periods of high market volatility.
Read more on SQQQ →