Compare Affirm Holdings Inc (AFRM) vs Prudential PLC (PUK) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Affirm Holdings Inc vs Prudential PLC — how do they compare? Affirm Holdings Inc trades at $80.37 (market cap $28.00B), while Prudential PLC trades at $27.33 (market cap $33.92B). The key difference: Prudential PLC is the larger of the two by market cap, and Prudential PLC pays a 1.92% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | PUK | |
|---|---|---|
Market Cap | $28.00B | $33.92B |
Sector | Financials | Financials |
52-Week High | $92.18 | $33.61 |
52-Week Low | $42.53 | $24.65 |
Enterprise Value | $34.61B | $35.36B |
Dividend Yield | — | 1.92% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Prudential PLC (PUK) trades at $27.65, up 0.33% today, with a bullish technical outlook and strong fundamentals including a 14.52% net income margin and 21.15% ROE. Recent earnings beat expectations in Q2 and Q4 2025, though Q4 2024 missed. The company shows robust cash flow growth, with operating cash flow reaching $3.61B in 2024, and strategic moves like the Bharti Life Insurance acquisition signal expansion intent. Analyst consensus is mixed but leans positive with 50% buy ratings.
The stock presents a value opportunity with a low P/E of 9.16, but faces risks from regulatory challenges in Japan and market volatility. Upside potential is supported by earnings growth and institutional confidence, though investors should monitor Japan's sales suspension impact and competitive pressures in insurance markets.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Affirm Holdings Inc
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →About Prudential PLC
Prudential is an Asia and Africa health and life insurance business and is focused on long-term savings. The business is increasingly focusing on digital offerings and creating strong brand equity and relationships with customers of its products through these.
Read more on PUK →
