Price movement over the last 24 hours
Affirm Holdings Inc vs McDonald's Corp — how do they compare? Affirm Holdings Inc trades at $80.25 (market cap $28.00B), while McDonald's Corp trades at $277.9 (market cap $200.51B). The key difference: McDonald's Corp is far larger — about 7.2× Affirm Holdings Inc's market cap, and McDonald's Corp pays a 2.64% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | MCD | |
|---|---|---|
Market Cap | $28.00B | $200.51B |
Sector | Financials | Consumer Cyclical |
52-Week High | $92.18 | $341.06 |
52-Week Low | $42.53 | $264.54 |
Enterprise Value | $34.61B | $254.22B |
Volume | — | 2,230,036 |
Dividend Yield | — | 2.64% |
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
McDonald's (MCD) trades at $279.5, down 0.4% on the day, as the stock navigates a challenging consumer environment. The company reported solid Q1 2026 earnings that beat expectations, with revenue reaching $26.89B in 2025 and a robust net income margin of 31.62%. Technical analysis shows a bullish overall signal despite mixed moving averages, with key support at $275 and resistance at $282. Recent news highlights the company's new 'McDonald's>NEXT' growth strategy focused on automation and menu innovation to win back customers.
The outlook for MCD is cautiously optimistic, supported by strong analyst consensus (58% Buy rating) and a $325.50 price target implying significant upside. Investment opportunities include the company's durable franchise model, consistent dividend payments, and strategic initiatives to improve operations. Key risks involve persistent inflationary pressures on franchisee margins, intense competition in the value segment, and execution challenges of the new growth strategy amid economic uncertainty.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →McDonald's Corporation franchises and operates fast-food restaurants in the global restaurant industry. The Company's restaurants serves a variety of value-priced menu products in countries around the world.
Read more on MCD →