Compare Affirm Holdings Inc (AFRM) vs Kraft Heinz Co (KHC) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Affirm Holdings Inc vs Kraft Heinz Co — how do they compare? Affirm Holdings Inc trades at $80.23 (market cap $28.00B), while Kraft Heinz Co trades at $25.01 (market cap $30.00B). The key difference: Affirm Holdings Inc and Kraft Heinz Co are close in size by market cap, and Kraft Heinz Co pays a 6.32% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | KHC | |
|---|---|---|
Market Cap | $28.00B | $30.00B |
Sector | Financials | Consumer Staples |
52-Week High | $92.18 | $28.94 |
52-Week Low | $42.53 | $21.21 |
Enterprise Value | $34.61B | $47.04B |
Dividend Yield | — | 6.32% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Kraft Heinz (KHC) trades at $25.3, down 0.28% on the day, with a bullish technical signal and consistent earnings beats in recent quarters. The company reported a net loss of $5.85 billion in 2025, driving negative profit margins, but maintains strong operating cash flow of $4.46 billion and a 6.4% dividend yield. Recent news highlights a global reorganization aimed at accelerating growth and a strategic partnership with Heineken.
KHC presents a mixed outlook: attractive valuation metrics (P/E 13.04, P/B 0.7) and bullish technicals support potential upside, but significant profitability challenges and a cautious analyst consensus (57% hold rating) indicate headwinds. Key risks include execution of the new operating structure and sustained negative earnings, while the high dividend yield offers income appeal.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Affirm Holdings Inc
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →About Kraft Heinz Co
In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →
