Compare Affirm Holdings Inc (AFRM) vs Alphabet Inc Class A (GOOGL) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Affirm Holdings Inc vs Alphabet Inc Class A — how do they compare? Affirm Holdings Inc trades at $80.46 (market cap $28.00B), while Alphabet Inc Class A trades at $361.26 (market cap $4.46T). The key difference: Alphabet Inc Class A is far larger — about 159.3× Affirm Holdings Inc's market cap, and Alphabet Inc Class A pays a 0.24% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | GOOGL | |
|---|---|---|
Market Cap | $28.00B | $4.46T |
Sector | Financials | Media |
52-Week High | $92.18 | $402.62 |
52-Week Low | $42.53 | $174.36 |
Enterprise Value | $34.61B | $4.42T |
Dividend Yield | — | 0.24% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Alphabet (GOOGL) trades at $360.42, down 1.65% today, with strong technical momentum indicated by bullish moving averages. The company demonstrates robust fundamentals with 2025 revenue of $402.84B and net income of $132.17B, achieving 37.92% net margins. Recent earnings beats and a $0.22 dividend payment in June 2026 highlight operational strength, while analyst consensus remains overwhelmingly positive with 85% buy ratings.
Alphabet presents a compelling investment case with consistent earnings outperformance and AI-driven growth potential, though investors should monitor regulatory challenges and competitive pressures. The stock trades at a 28 P/E ratio with a $431.35 consensus price target representing 20% upside potential from current levels.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Affirm Holdings Inc
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →About Alphabet Inc Class A
Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →
