Compare Affirm Holdings Inc (AFRM) vs Alphabet Inc Class A (GOOGL) Price & Performance

Affirm Holdings IncTrade

Alphabet Inc Class ATrade

Price performance (Past 24H)

Key statistics

Affirm Holdings Inc vs Alphabet Inc Class A — how do they compare? Affirm Holdings Inc trades at $77.35 (market cap $25.69B), while Alphabet Inc Class A trades at $346.21 (market cap $4.20T). The key difference: Alphabet Inc Class A is far larger — about 163.5× Affirm Holdings Inc's market cap, and Alphabet Inc Class A pays a 0.26% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.

	AFRM	GOOGL
Market Cap	$25.69B	$4.20T
Sector	Financials	Media
52-Week High	$92.18	$402.62
52-Week Low	$42.53	$199.32
Enterprise Value	$32.30B	$4.09T
Dividend Yield	—	0.26%

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Affirm Holdings Inc

No Aura AI signal available yet.

Alphabet Inc Class A

Alphabet (GOOGL) trades at $357.52, up 0.91% with strong technical momentum and bullish moving averages. The company demonstrates robust fundamentals with Q2 2026 EPS beating expectations at $9.11 versus $2.87 forecast. Revenue grew to $402.84 billion in 2025 with net income margin expanding to 32.8%. Recent developments include YouTube subscription price increases and AI infrastructure partnerships.

Alphabet presents a compelling investment case with strong earnings momentum and dominant market position. The primary opportunity lies in AI-driven growth and cloud expansion, though risks include antitrust scrutiny and competitive pressures. With 85% analyst buy ratings and a $426.28 consensus target representing 19% upside, the stock offers attractive potential despite regulatory headwinds.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

AFRM

Travel Now Pay Later market set to grow from $45B in 2024 to $77.6B by 2030, driven by fintech and travel demand.Researchandmarkets.Com · 2 days agoBullish View details →

GOOGL

Google's Gemini AI hits 1 billion monthly users, becoming its fastest-growing product ever.Forbes · 18 hours agoBullish Google's Gemini app hits 1 billion monthly users, rivaling ChatGPT's growth pace.TechCrunch · 19 hours agoBullish Fidelity Dividend ETF's payout is safe but not ideal for steady income due to variable quarterly dividends.24/7 Wall Street · 22 hours agoNeutral View details →

About Affirm Holdings Inc

Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.

About Alphabet Inc Class A

Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.