Affirm Holdings Inc vs General Mills, Inc. — how do they compare? Affirm Holdings Inc trades at $77.35 (market cap $25.69B), while General Mills, Inc. trades at $37.81 (market cap $20.24B). The key difference: Affirm Holdings Inc is the larger of the two by market cap, and General Mills, Inc. pays a 6.43% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | GIS | |
|---|---|---|
Market Cap | $25.69B | $20.24B |
Sector | Financials | Consumer Staples |
52-Week High | $92.18 | $51.11 |
52-Week Low | $42.53 | $32.17 |
Enterprise Value | $32.30B | $33.73B |
Dividend Yield | — | 6.43% |
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →