Affirm Holdings Inc vs Futu Holdings Ltd — how do they compare? Affirm Holdings Inc trades at $73.42 (market cap $25.69B), while Futu Holdings Ltd trades at $105.41 (market cap $14.74B). The key difference: Affirm Holdings Inc is the larger of the two by market cap, and Futu Holdings Ltd pays a 2.47% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | FUTU | |
|---|---|---|
Market Cap | $25.69B | $14.74B |
Sector | Financials | Financials |
52-Week High | $92.18 | $199.04 |
52-Week Low | $42.53 | $89.76 |
Enterprise Value | $32.30B | $14.59B |
Dividend Yield | — | 2.47% |
Signals from Pluang's Aura AI — not financial advice
Affirm Holdings (AFRM) trades at $73.42, down 2.81% on the day, amid a bullish technical outlook and strong fundamental momentum. The stock has consistently beaten earnings expectations in recent quarters, with revenue surging from $1.3B in 2022 to $3.22B in 2025, while achieving positive net income of $52.19M after years of losses. Analyst consensus is strongly bullish with a $95.75 price target, and institutional interest remains high.
AFRM presents a compelling growth story with accelerating profitability and expanding market share in fintech, though elevated valuation multiples and sensitivity to interest rate changes pose risks. The stock's upside potential hinges on sustained execution and macroeconomic stability, making it suitable for growth-oriented investors comfortable with volatility.
FUTU trades at $105.41, down 3.03% today, amid a securities class action filing alleging regulatory compliance failures. The stock shows strong fundamentals with a P/E of 11.63 and net income margin of 41.83%, supported by robust revenue growth from $13.6B in 2024 to $22.85B in 2025. Technical indicators are bullish on moving averages, with key support at $103 and resistance at $110.
The outlook is mixed: strong profitability and analyst consensus (58% buy ratings) support upside, but legal risks and recent earnings misses pose significant headwinds. Investors should weigh solid financials against litigation overhang and market sentiment pressures.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →Futu Holdings Ltd is an online broker providing one-stop online investing services. The company provides its services through its digital platform Futu NiuNiu, which includes market data, trading service, and news feed of Hong Kong, Mainland China, Singapore, and United States equity markets. It generates its revenue in the form of brokerage commission and handling charge services.
Read more on FUTU →