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Compare Affirm Holdings Inc (AFRM) vs Coupang Inc (CPNG) Price & Performance

Affirm Holdings IncTrade
Coupang IncTrade

Price performance (Past 24H)

Key statistics

Affirm Holdings Inc vs Coupang Inc — how do they compare? Affirm Holdings Inc trades at $73.42 (market cap $25.69B), while Coupang Inc trades at $16.46 (market cap $29.66B). The key difference: Coupang Inc is the larger of the two by market cap, and Affirm Holdings Inc is trading nearer its 52-week high, Coupang Inc nearer its low. Which is the better fit depends on your goals.

AFRMCPNG
Market Cap
$25.69B$29.66B
Sector
FinancialsConsumer Cyclical
52-Week High
$92.18$33.53
52-Week Low
$42.53$15.12
Enterprise Value
$32.30B$29.18B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Affirm Holdings Inc

Affirm Holdings (AFRM) trades at $73.42, down 2.81% on the day, amid a bullish technical outlook and strong fundamental momentum. The stock has consistently beaten earnings expectations in recent quarters, with revenue surging from $1.3B in 2022 to $3.22B in 2025, while achieving positive net income of $52.19M after years of losses. Analyst consensus is strongly bullish with a $95.75 price target, and institutional interest remains high.

AFRM presents a compelling growth story with accelerating profitability and expanding market share in fintech, though elevated valuation multiples and sensitivity to interest rate changes pose risks. The stock's upside potential hinges on sustained execution and macroeconomic stability, making it suitable for growth-oriented investors comfortable with volatility.

Coupang Inc

Coupang (CPNG) trades at $16.42, up 1.42% on the day, with technical indicators showing a neutral to bearish bias as the stock consolidates near key support levels. The company reported mixed Q2 2026 results with revenue acceleration but missed earnings expectations, while maintaining strong revenue growth trends and positive operating cash flow of $1.77 billion in 2025. Recent news highlights Coupang's debut on the Fortune Global 500 and ongoing recovery from a data breach incident.

Despite near-term earnings pressure and regulatory challenges, Coupang maintains dominant market position in South Korean e-commerce with expanding Taiwan operations. Wall Street remains overwhelmingly bullish with 87.5% buy ratings and a $23.38 consensus price target representing 42% upside potential, though investors should monitor execution on profitability targets and resolution of the $422 million regulatory fine.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Affirm Holdings Inc

Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.

Read more on AFRM

About Coupang Inc

Coupang Inc is an e-commerce company. The company sells apparel, electronics, footwear, food products, furniture, nutritional supplements, and other products. Its segments include Product Commerce and Growth Initiatives.

Read more on CPNG