Price movement over the last 24 hours
Affirm Holdings Inc vs Costco Wholesale Corporation — how do they compare? Affirm Holdings Inc trades at $80.43 (market cap $28.00B), while Costco Wholesale Corporation trades at $957.47 (market cap $420.20B). The key difference: Costco Wholesale Corporation is far larger — about 15× Affirm Holdings Inc's market cap, and Costco Wholesale Corporation pays a 0.62% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | COST | |
|---|---|---|
Market Cap | $28.00B | $420.20B |
Sector | Financials | Consumer Staples |
52-Week High | $92.18 | $1.09K |
52-Week Low | $42.53 | $849.63 |
Enterprise Value | $34.61B | $408.34B |
Dividend Yield | — | 0.62% |
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Costco (COST) trades at $961.80, up 1.22% with strong institutional buying interest. The stock shows bearish technical signals but maintains solid fundamentals with revenue growth to $275.24B in 2025 and consistent earnings beats. Recent March sales surged 11.3% year-over-year, demonstrating resilient consumer demand despite elevated valuation metrics including a P/E of 47.66. Analyst consensus remains strongly bullish with 65.5% buy ratings and a $1,110 price target.
The investment case hinges on Costco's membership-driven model and expansion potential, though high valuation presents near-term risk. Upside depends on sustained comp sales growth and margin expansion, while downside risks include consumer spending pressure and competitive threats. The stock trades 9.9% below its 52-week high, offering potential entry point for long-term investors comfortable with premium valuation.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →The leading warehouse club, Costco has 815 stores worldwide (at the end of fiscal 2021), with most sales derived in the United States (72%) and Canada (14%). It sells memberships that allow customers to shop in its warehouses, which feature low prices on a limited product assortment. Costco mainly caters to individual shoppers, but roughly 20% of paid members carry business memberships. Food and sundries accounted for 40% of fiscal 2021 sales, with non-food merchandise 29%, warehouse ancillary and other businesses (such as fuel and pharmacy) nearly 17%, and fresh food 14%. Costco's warehouses average around 146,000 square feet
Read more on COST →