Affirm Holdings Inc vs Brunswick Corporation — how do they compare? Affirm Holdings Inc trades at $76.76 (market cap $25.30B), while Brunswick Corporation trades at $81.49 (market cap $5.21B). The key difference: Affirm Holdings Inc is far larger — about 4.9× Brunswick Corporation's market cap, and Brunswick Corporation pays a 2.19% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | BC | |
|---|---|---|
Market Cap | $25.30B | $5.21B |
Sector | Financials | Consumer Cyclical |
52-Week High | $92.18 | $89.22 |
52-Week Low | $42.53 | $56.70 |
Enterprise Value | $31.91B | $7.21B |
Dividend Yield | — | 2.19% |
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $75.25, down 1.74% on the day, with a bullish technical signal supported by moving averages. The company reported strong revenue growth to $3.22B in 2025, turning profitable with net income of $52.19M, and has beaten EPS estimates in recent quarters. Positive sentiment is driven by analyst optimism and expanding merchant partnerships.
Outlook remains favorable with a consensus price target of $96.00, indicating 28% upside. Risks include high valuation multiples (P/E 68.41) and sensitivity to interest rate changes. Continued execution on growth and profitability will be key for stock performance.
BC trades at $81.55, up 0.37% with a bullish technical signal. Recent Q2 2026 earnings beat estimates with EPS of $1.56 versus $1.19 expected. The company maintains a dividend of $0.44 per share and has strong analyst support with 22 buy ratings. However, negative net income margin and ROE highlight profitability challenges amid declining revenue trends from $6.8B in 2022 to $5.4B in 2025.
Outlook is cautiously optimistic due to earnings beats and institutional buying, but high P/E of 73.92 and persistent net losses pose valuation and execution risks. The consensus price target of $85.33 suggests modest upside, contingent on reversing profit declines and stabilizing cash flow.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →Brunswick Corp is the leader in several recreational sectors. The firm is the leading boat manufacturer, and its brands include Mercury and Mariner outboard engines
Read more on BC →