Compare Affirm Holdings Inc (AFRM) vs Alibaba Group (BABA) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Affirm Holdings Inc vs Alibaba Group — how do they compare? Affirm Holdings Inc trades at $80.06 (market cap $28.00B), while Alibaba Group trades at $108.9 (market cap $234.34B). The key difference: Alibaba Group is far larger — about 8.4× Affirm Holdings Inc's market cap, and Alibaba Group pays a 1.07% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | BABA | |
|---|---|---|
Market Cap | $28.00B | $234.34B |
Sector | Financials | Consumer Cyclical |
52-Week High | $92.18 | $189.34 |
52-Week Low | $42.53 | $94.83 |
Enterprise Value | $34.61B | $229.16B |
Volume | — | 18,069,938 |
Dividend Yield | — | 1.07% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Alibaba (BABA) trades at $98.14, up 2.08% today, but remains in a bearish technical trend with recent earnings misses. The company reported strong revenue growth to $996.35B in 2025 and a net income margin of 13.05%, yet faces headwinds from regulatory investigations and a $600M DOJ settlement. Analyst consensus is overwhelmingly bullish with an $195 price target, highlighting a significant discount to intrinsic value despite near-term challenges.
The stock presents a contrarian opportunity with attractive valuations (P/E 15.13, P/S 1.56) amid pessimism. Key risks include ongoing legal probes, AI competition, and macroeconomic pressures. Upside depends on earnings recovery and resolution of regulatory overhangs, making it a high-risk, high-reward play for patient investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Affirm Holdings Inc
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →About Alibaba Group
Alibaba Group Holding Limited operates as a holding company. The Company provides internet infrastructure, electronic commerce, online financial, and internet content services through its subsidiaries. Alibaba Group Holding offers its products and services worldwide.
Read more on BABA →
