Affirm Holdings Inc vs Amazon.com Inc — how do they compare? Affirm Holdings Inc trades at $77.35 (market cap $25.69B), while Amazon.com Inc trades at $273.4 (market cap $2.94T). The key difference: Amazon.com Inc is far larger — about 114.4× Affirm Holdings Inc's market cap, and Amazon.com Inc is trading nearer its 52-week high, Affirm Holdings Inc nearer its low. Which is the better fit depends on your goals.
| AFRM | AMZN | |
|---|---|---|
Market Cap | $25.69B | $2.94T |
Sector | Financials | Consumer Cyclical |
52-Week High | $92.18 | $284.02 |
52-Week Low | $42.53 | $198.79 |
Enterprise Value | $32.30B | $3.04T |
Volume | — | 3,931,282 |
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Amazon (AMZN) trades at $278.09, up 1.32% with strong technical momentum and bullish moving averages. The company demonstrates robust fundamentals with revenue growth from $638B in 2024 to $716.9B in 2025 and net income surging to $77.7B. Recent earnings show beats in Q1 and Q2 2026, while analyst sentiment remains overwhelmingly positive with 89% buy ratings and a $333.86 consensus price target.
Amazon's outlook remains favorable with accelerating AI investments and AWS growth driving future cash flows. Key risks include aggressive capital expenditure plans ($216.8B investing outflow projected for 2026) and intensifying competition in e-commerce and cloud services. The stock presents growth potential but requires monitoring of execution on massive infrastructure investments.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →