Compare Affirm Holdings Inc (AFRM) vs Amazon.com Inc (AMZN) Price & Performance

Affirm Holdings IncTrade

Amazon.com IncTrade

Price performance (Past 24H)

Key statistics

Affirm Holdings Inc vs Amazon.com Inc — how do they compare? Affirm Holdings Inc trades at $77.12 (market cap $25.30B), while Amazon.com Inc trades at $272.19 (market cap $3.00T). The key difference: Amazon.com Inc is far larger — about 118.6× Affirm Holdings Inc's market cap, and Amazon.com Inc is trading nearer its 52-week high, Affirm Holdings Inc nearer its low. Which is the better fit depends on your goals.

	AFRM	AMZN
Market Cap	$25.30B	$3.00T
Sector	Financials	Consumer Cyclical
52-Week High	$92.18	$284.02
52-Week Low	$42.53	$198.79
Enterprise Value	$31.91B	$3.10T
Volume	—	3,931,282

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Affirm Holdings Inc

AFRM trades at $75.25, down 1.74% on the day, with a bullish technical signal supported by moving averages. The company reported strong revenue growth to $3.22B in 2025, turning profitable with net income of $52.19M, and has beaten EPS estimates in recent quarters. Positive sentiment is driven by analyst optimism and expanding merchant partnerships.

Outlook remains favorable with a consensus price target of $96.00, indicating 28% upside. Risks include high valuation multiples (P/E 68.41) and sensitivity to interest rate changes. Continued execution on growth and profitability will be key for stock performance.

Amazon.com Inc

Amazon (AMZN) trades at $278.09, up 1.32% today, with a bullish technical outlook and strong fundamentals. Recent earnings beats in Q1 and Q2 2026 highlight robust profit growth, with net income reaching $77.67B in 2025. The stock is near its pivot point of $277, with support at $274 and resistance at $281, while analyst sentiment remains overwhelmingly positive.

The outlook for AMZN is favorable, driven by expanding profit margins, AWS growth, and a consensus price target of $333.86. Key risks include intense competition in e-commerce and cloud computing, high capital expenditures, and macroeconomic pressures that could slow consumer spending.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

AFRM

Travel Now Pay Later market set to grow from $45B in 2024 to $77.6B by 2030, driven by fintech and travel demand.Researchandmarkets.Com · 1 day agoBullish View details →

AMZN

$800B AI spend by US tech giants shows no clear productivity boost yet, warns economist.24/7 Wall Street · 23 hours agoNeutral Amazon spends $5M lobbying against NYC bill requiring direct employment of delivery drivers.24/7 Wall Street · 23 hours agoBearish NYC Mayor backs law forcing Amazon to directly employ delivery drivers, risking higher costs and job losses.New York Post · 1 day agoBearish View details →

About Affirm Holdings Inc

Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.

About Amazon.com Inc

Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.