Price movement over the last 24 hours
Affirm Holdings Inc vs Amazon.com Inc — how do they compare? Affirm Holdings Inc trades at $80.68 (market cap $28.00B), while Amazon.com Inc trades at $242.39 (market cap $2.65T). The key difference: Amazon.com Inc is far larger — about 94.6× Affirm Holdings Inc's market cap, and Affirm Holdings Inc is trading nearer its 52-week high, Amazon.com Inc nearer its low. Which is the better fit depends on your goals.
| AFRM | AMZN | |
|---|---|---|
Market Cap | $28.00B | $2.65T |
Sector | Financials | Consumer Cyclical |
52-Week High | $92.18 | $274.95 |
52-Week Low | $42.53 | $198.79 |
Enterprise Value | $34.61B | $2.71T |
Volume | — | 3,931,282 |
Signals from Pluang's Aura AI — not financial advice
AFRM trades at $83.62, down 1.14% on the day, with a bullish technical outlook supported by moving averages and a golden cross pattern. The company reported strong revenue growth, reaching $3.22 billion in 2025, and has consistently beaten earnings expectations in recent quarters. Recent partnerships with Bed Bath & Beyond and Backcountry expand its merchant network, driving transaction volume growth.
The outlook remains positive with analyst consensus favoring a buy rating and a $89 price target, though high valuation multiples and overbought RSI levels pose near-term risks. Earnings growth and BNPL market expansion are key catalysts, while credit losses and competition represent ongoing challenges for shareholders.
Amazon (AMZN) trades at $242.61, down 0.63% on the day, with strong technical momentum indicated by bullish moving averages. The company demonstrates robust fundamentals with 2025 revenue of $716.92B and net income of $77.67B, representing a 12.22% margin. Recent Q1 2026 earnings beat expectations at $2.78 EPS versus $1.63 expected. Analyst sentiment remains overwhelmingly positive with 88.3% buy ratings and a $321.11 consensus price target, suggesting 32% upside potential.
Amazon's outlook remains favorable with continued revenue growth and margin expansion projected through 2026. Key opportunities include AWS cloud dominance and AI infrastructure investments, though risks include aggressive capital expenditures and competitive pressures in retail and cloud markets. The stock presents a compelling growth story with strong institutional support.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →