Price movement over the last 24 hours
ADT Inc vs WD 40 Company — how do they compare? ADT Inc trades at $6.72 (market cap $5.07B), while WD 40 Company trades at $243.63 (market cap $3.36B). The key difference: ADT Inc is the larger of the two by market cap, and ADT Inc pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| ADT | WDFC | |
|---|---|---|
Market Cap | $5.07B | $3.36B |
Sector | Industrials | Technology |
52-Week High | $8.85 | $252.96 |
52-Week Low | $6.30 | $187.52 |
Enterprise Value | $12.62B | $3.42B |
Dividend Yield | 3.18% | 1.63% |
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
WDFC trades at $246.45, up 0.25% with a bullish technical outlook supported by moving averages. The company maintains strong profitability with 55.67% gross margins and recently beat Q1 2026 earnings expectations. Recent corporate developments include executive leadership appointments and a $1.02 quarterly dividend declaration. Revenue growth remains steady with 2026 projections at $636 million, though net income is expected to decline to $80 million.
WDFC presents a mixed investment case with premium valuation metrics (P/E 41.82) offset by consistent profitability and dividend payments. The primary risk involves earnings volatility as seen in recent quarterly misses, while analyst sentiment remains cautious with 71% hold ratings. Upside potential exists if the company can maintain its recent earnings beat trend and execute on growth initiatives.
Trailing returns across standard periods
Latest headlines on both assets
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →