Price movement over the last 24 hours
ADT Inc vs Visa Inc — how do they compare? ADT Inc trades at $6.72 (market cap $5.07B), while Visa Inc trades at $348.09 (market cap $669.79B). The key difference: Visa Inc is far larger — about 132.1× ADT Inc's market cap, and ADT Inc pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| ADT | V | |
|---|---|---|
Market Cap | $5.07B | $669.79B |
Sector | Industrials | Financials |
52-Week High | $8.85 | $362.13 |
52-Week Low | $6.30 | $295.52 |
Enterprise Value | $12.62B | $680.39B |
Dividend Yield | 3.18% | 0.76% |
Volume | — | 10,431,336 |
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
Visa (V) trades at $347.27, down 2.79% on the day, amid a bullish technical setup with strong moving average signals. The company maintains robust fundamentals with a 51.68% net income margin and consistent earnings beats. Recent news highlights Visa's expansion into AI-driven commerce and stablecoin partnerships, positioning it for future growth. Institutional ownership remains strong, with multiple firms increasing stakes in Q4 2025.
Outlook remains positive with a consensus price target of $392.50, implying 13% upside. Risks include fintech competition and regulatory pressures, but Visa's dominant market position and high profitability support long-term investment appeal. The stock offers a balanced opportunity for growth-oriented investors seeking stable returns.
Trailing returns across standard periods
Latest headlines on both assets
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Read more on V →