Price movement over the last 24 hours
ADT Inc vs Tractor Supply Co — how do they compare? ADT Inc trades at $6.74 (market cap $5.07B), while Tractor Supply Co trades at $29.7 (market cap $15.96B). The key difference: Tractor Supply Co is far larger — about 3.1× ADT Inc's market cap, and ADT Inc pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| ADT | TSCO | |
|---|---|---|
Market Cap | $5.07B | $15.96B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $8.85 | $62.65 |
52-Week Low | $6.30 | $29.14 |
Enterprise Value | $12.62B | $22.14B |
Dividend Yield | 3.18% | 3.15% |
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
TSCO trades at $30.43, down 4.19% with bearish technical signals. The stock shows mixed fundamentals with revenue growth to $15.52B in 2025 but recent earnings misses. Analyst consensus remains positive with a $44.31 price target. Recent news highlights upcoming Q2 earnings and rural market initiatives.
The outlook balances strong profitability (45.5% ROE) against consumer pressure risks. Upside exists if Q2 earnings beat expectations, but cautious rural spending and margin compression pose near-term headwinds. Valuation at 14.89 P/E offers potential if growth reaccelerates.
Trailing returns across standard periods
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →