Compare ADT Inc (ADT) vs Snap Inc (SNAP) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
ADT Inc vs Snap Inc — how do they compare? ADT Inc trades at $6.71 (market cap $5.07B), while Snap Inc trades at $4.54 (market cap $7.71B). The key difference: Snap Inc is the larger of the two by market cap, and ADT Inc pays a 3.18% dividend while Snap Inc pays none. Which is the better fit depends on your goals.
| ADT | SNAP | |
|---|---|---|
Market Cap | $5.07B | $7.71B |
Sector | Industrials | Media |
52-Week High | $8.85 | $10.35 |
52-Week Low | $6.30 | $3.93 |
Enterprise Value | $12.62B | $9.08B |
Dividend Yield | 3.18% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
Snap Inc. (SNAP) trades at $4.65, down 4.12% on the day, reflecting investor concerns over its recent launch of high-priced AR glasses. The stock shows a mixed technical picture with a bullish overall signal but bearish moving averages. Fundamentally, revenue grew to $5.93 billion in 2025, yet the company remains unprofitable with a net loss of $460 million. Analyst sentiment is cautious, with a consensus price target of $7.22 but a majority hold rating.
Snap's outlook hinges on monetizing its augmented reality initiatives and achieving sustained user growth, but execution risks and competitive pressures from larger peers like Meta pose significant challenges. The stock offers speculative upside if new hardware gains traction, yet persistent losses and regulatory scrutiny over social media safety present substantial downside risks for investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About ADT Inc
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →About Snap Inc
Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →
