Price movement over the last 24 hours
ADT Inc vs Procter & Gamble Co — how do they compare? ADT Inc trades at $6.72 (market cap $5.07B), while Procter & Gamble Co trades at $149.02 (market cap $355.69B). The key difference: Procter & Gamble Co is far larger — about 70.2× ADT Inc's market cap, and ADT Inc pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| ADT | PG | |
|---|---|---|
Market Cap | $5.07B | $355.69B |
Sector | Industrials | Consumer Staples |
52-Week High | $8.85 | $167.18 |
52-Week Low | $6.30 | $138.10 |
Enterprise Value | $12.62B | $381.17B |
Dividend Yield | 3.18% | 2.79% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
Procter & Gamble (PG) trades at $149.03, down 0.19% on the day, with strong technical momentum as moving averages signal bullish sentiment. The company maintains robust fundamentals with $84.3B in revenue, 19.2% net income margin, and consistent earnings beats in recent quarters. Recent developments include a WNBA partnership and a $1.09 dividend declaration, while analyst consensus remains positive with a $159.88 price target.
PG offers stable growth with reliable dividend income but faces premium valuation concerns. Upside potential exists from supply chain efficiencies and brand strength, while risks include competitive pressures and economic sensitivity. Wall Street maintains a bullish stance with 56% buy ratings, though investors should monitor margin sustainability amid cost inflation.
Trailing returns across standard periods
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →