Price movement over the last 24 hours
ADT Inc vs MasterCard Inc — how do they compare? ADT Inc trades at $6.72 (market cap $5.07B), while MasterCard Inc trades at $519.75 (market cap $469.73B). The key difference: MasterCard Inc is far larger — about 92.6× ADT Inc's market cap, and ADT Inc pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| ADT | MA | |
|---|---|---|
Market Cap | $5.07B | $469.73B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $8.85 | $598.96 |
52-Week Low | $6.30 | $471.55 |
Enterprise Value | $12.62B | $480.47B |
Dividend Yield | 3.18% | 0.65% |
Volume | — | 4,635,698 |
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
Mastercard (MA) trades at $519.68, down 2.52% on the day, but maintains a strong fundamental profile with consistent earnings beats and robust profitability. The stock shows a bullish technical trend, supported by positive moving averages, while recent news highlights institutional accumulation and strategic initiatives in AI and financial inclusion. Revenue growth remains steady, climbing to $32.79B in 2025, with a net income margin of 45.88%.
Outlook is positive given analyst consensus with a $637.67 price target and 79% buy ratings. Key opportunities include digital payment expansion and high margins, but risks involve competitive disruption from stablecoins and elevated valuation multiples. The stock offers growth potential tempered by market volatility and technological shifts.
Trailing returns across standard periods
Latest headlines on both assets
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →