Compare ADT Inc (ADT) vs Alphabet Inc Class A (GOOGL) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
ADT Inc vs Alphabet Inc Class A — how do they compare? ADT Inc trades at $6.74 (market cap $5.07B), while Alphabet Inc Class A trades at $361.48 (market cap $4.46T). The key difference: Alphabet Inc Class A is far larger — about 879.7× ADT Inc's market cap, and ADT Inc pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| ADT | GOOGL | |
|---|---|---|
Market Cap | $5.07B | $4.46T |
Sector | Industrials | Media |
52-Week High | $8.85 | $402.62 |
52-Week Low | $6.30 | $174.36 |
Enterprise Value | $12.62B | $4.42T |
Dividend Yield | 3.18% | 0.24% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
Alphabet (GOOGL) trades at $361.92, down 1.24% on the day, with a bullish technical outlook from moving averages and strong fundamental performance. The company reported robust earnings beats in recent quarters, with Q1 2026 EPS of $5.11 significantly exceeding the $2.64 estimate. Revenue growth accelerated to $402.84 billion in 2025, while net income margins expanded to 32.8%. Positive sentiment is driven by AI advancements and YouTube subscription price increases announced on April 10, 2026.
The investment outlook remains favorable given Alphabet's dominant market position, AI-driven growth catalysts, and strong analyst support with an $431.35 price target. Key risks include antitrust scrutiny, as highlighted by the delayed Klarna case verdict on April 10, 2026, and competitive pressures in digital advertising. Institutional activity shows some selling, but the overall buy rating consensus of 85% underscores confidence in long-term value.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About ADT Inc
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →About Alphabet Inc Class A
Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →
