Compare ADT Inc (ADT) vs DraftKings Inc (DKNG) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
ADT Inc vs DraftKings Inc — how do they compare? ADT Inc trades at $6.72 (market cap $5.07B), while DraftKings Inc trades at $26.3 (market cap $13.35B). The key difference: DraftKings Inc is far larger — about 2.6× ADT Inc's market cap, and ADT Inc pays a 3.18% dividend while DraftKings Inc pays none. Which is the better fit depends on your goals.
| ADT | DKNG | |
|---|---|---|
Market Cap | $5.07B | $13.35B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $8.85 | $48.23 |
52-Week Low | $6.30 | $20.72 |
Enterprise Value | $12.62B | $14.27B |
Dividend Yield | 3.18% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
DraftKings (DKNG) trades at $26.91, up 3.94% today, with a bearish technical signal but strong analyst consensus. Revenue grew to $6.05B in 2025, achieving positive net income of $3.71M, a significant turnaround from prior losses. The launch of the DKeX prediction market exchange (Business Wire, 2026-06-26) and record sportsbook engagement during the 2026 World Cup (Benzinga, 2026-06-26) highlight growth initiatives, though profitability remains thin with a P/E of 291.22.
The outlook is mixed: robust revenue growth and a $34.25 analyst price target suggest upside, but high valuation, competitive pressures, and regulatory risks pose challenges. Positive cash flow from operations of $662.86M in 2025 supports stability, yet volatility near key resistance at $27 requires monitoring for sustained bullish momentum.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About ADT Inc
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →About DraftKings Inc
DraftKings Inc is a digital sports entertainment and gaming company. The company provides users with daily fantasy sports (DFS), sports betting, and iGaming opportunities and is also involved in the design & development of sports betting and casino gaming platform software for online and retail sportsbook and casino gaming products. It operates in two segments: Business-to-consumer(B2C) and Business-to-Business(B2B), of which the vast majority of its revenue comes from the B2C segment. Geographically, it derives most of its revenue from the United States.
Read more on DKNG →
