Compare ADT Inc (ADT) vs Baidu Inc (BIDU) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
ADT Inc vs Baidu Inc — how do they compare? ADT Inc trades at $6.74 (market cap $5.07B), while Baidu Inc trades at $117.65 (market cap $38.39B). The key difference: Baidu Inc is far larger — about 7.6× ADT Inc's market cap, and ADT Inc pays a 3.18% dividend while Baidu Inc pays none. Which is the better fit depends on your goals.
| ADT | BIDU | |
|---|---|---|
Market Cap | $5.07B | $38.39B |
Sector | Industrials | Media |
52-Week High | $8.85 | $162.52 |
52-Week Low | $6.30 | $85.86 |
Enterprise Value | $12.62B | $35.05B |
Dividend Yield | 3.18% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
BIDU trades at $112.09, down 1.07% today, with a neutral technical signal and bearish moving averages. Recent earnings show a Q1 2026 miss after two consecutive beats, while revenue declined to $129.08B in 2025. The stock holds a strong buy consensus from analysts with a $177.50 price target, supported by AI-driven optimism including Kunlunxin's potential $50B Hong Kong IPO reported by Reuters on June 28, 2026.
BIDU presents a high-risk, high-reward opportunity with its AI pivot accelerating but facing profitability pressures. The 78.19 P/E ratio suggests premium valuation, yet net margins compressed to 1.02% in 2025. Key risks include regulatory scrutiny and competitive threats, while institutional sentiment remains bullish with 75% buy ratings. Upside hinges on AI monetization offsetting legacy search declines.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About ADT Inc
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →About Baidu Inc
Baidu, Inc. operates an Internet search engine. The Company offers algorithmic search, enterprise search, news, MP3, and image searches, voice assistance, online storage, and navigation services. Baidu serves clients globally.
Read more on BIDU →
