Automatic Data Processing Inc vs WD 40 Company — how do they compare? Automatic Data Processing Inc trades at $269.5 (market cap $108.72B), while WD 40 Company trades at $233.59 (market cap $3.15B). The key difference: Automatic Data Processing Inc is far larger — about 34.5× WD 40 Company's market cap, and Automatic Data Processing Inc pays the higher dividend (2.48%). Which is the better fit depends on your goals.
| ADP | WDFC | |
|---|---|---|
Market Cap | $108.72B | $3.15B |
Sector | Industrials | Technology |
52-Week High | $309.03 | $264.91 |
52-Week Low | $188.79 | $187.52 |
Enterprise Value | $109.76B | $3.20B |
Dividend Yield | 2.48% | 1.74% |
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WDFC trades at $234.93, up 1.61% today, with a bullish technical outlook supported by moving averages but neutral oscillators. Recent Q2 2026 earnings beat expectations at $2.33 EPS, though Q4 2025 missed. The company maintains strong profitability with a 55.82% gross margin and 13.22% net margin, while valuation ratios like P/E of 35.64 suggest a premium. A quarterly dividend of $1.02 was declared, payable July 31, 2026.
Outlook is mixed: solid brand strength and cash flow support growth, but high input costs pressure margins. Risks include competitive threats and valuation concerns. Analyst consensus is cautious with 71.42% hold ratings. Upside hinges on margin stability and execution of clear growth strategies amid economic uncertainties.
Trailing returns across standard periods
Latest headlines on both assets
ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.
Read more on ADP →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →