Automatic Data Processing Inc vs Trade Desk Inc — how do they compare? Automatic Data Processing Inc trades at $270.31 (market cap $107.69B), while Trade Desk Inc trades at $13.47 (market cap $6.37B). The key difference: Automatic Data Processing Inc is far larger — about 16.9× Trade Desk Inc's market cap, and Automatic Data Processing Inc pays a 2.51% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| ADP | TTD | |
|---|---|---|
Market Cap | $107.69B | $6.37B |
Sector | Industrials | Technology |
52-Week High | $309.03 | $55.36 |
52-Week Low | $188.79 | $13.39 |
Enterprise Value | $108.73B | $5.32B |
Dividend Yield | 2.51% | — |
Trailing returns across standard periods
Latest headlines on both assets
ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.
Read more on ADP →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →