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Compare Automatic Data Processing Inc (ADP) vs SoFi Technologies Inc (SOFI) Price & Performance

Automatic Data Processing IncTrade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

Automatic Data Processing Inc vs SoFi Technologies Inc — how do they compare? Automatic Data Processing Inc trades at $271.09 (market cap $108.72B), while SoFi Technologies Inc trades at $18.03 (market cap $23.40B). The key difference: Automatic Data Processing Inc is far larger — about 4.6× SoFi Technologies Inc's market cap, and Automatic Data Processing Inc pays a 2.48% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.

ADPSOFI
Market Cap
$108.72B$23.40B
Sector
IndustrialsFinancials
52-Week High
$309.03$32.21
52-Week Low
$188.79$15.15
Enterprise Value
$109.76B
Dividend Yield
2.48%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Automatic Data Processing Inc

ADP trades at $271.32, down 0.8% for the day, with strong technical momentum showing bullish moving averages and key support at $269. The company demonstrates robust fundamentals with consistent earnings beats, 20.11% net margins, and 72.24% ROE. Recent Q4 2026 results showed 7% revenue growth and 17% EPS growth, driving positive analyst sentiment despite elevated valuation multiples.

Outlook remains positive with a $280.50 consensus price target offering 3.4% upside potential. Key opportunities include margin expansion and dividend stability, while risks center on high valuation sensitivity and labor market volatility affecting ADP's payroll processing business. The stock presents a quality growth opportunity with disciplined risk management required.

SoFi Technologies Inc

SoFi Technologies (SOFI) trades at $18.38, up 1.55% on the day, with a bullish technical signal from moving averages but a neutral stance from oscillators. The company reported strong Q2 2026 results, beating EPS estimates with 40% year-over-year adjusted net revenue growth and record loan originations. Revenue guidance for 2026 was raised to $4.75–$4.85 billion, though EBITDA and earnings outlooks were maintained. The stock's valuation shows a P/E of 37.51 and P/S of 5.73, reflecting growth expectations amid profitability improvements.

The outlook for SOFI is cautiously optimistic, driven by robust member growth, cross-selling success, and a diversified revenue stream. Key opportunities include continued execution on the 'everything app' strategy and potential upside to the $19.50 consensus price target. Risks involve reliance on lending growth, pressure on Technology Platform margins, and sensitivity to Federal Reserve rate decisions. Investors should weigh strong fundamentals against high valuation multiples and competitive fintech pressures.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Automatic Data Processing Inc

ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.

Read more on ADP

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI