Price movement over the last 24 hours
Automatic Data Processing Inc vs Snap Inc — how do they compare? Automatic Data Processing Inc trades at $241.66 (market cap $98.17B), while Snap Inc trades at $4.57 (market cap $7.71B). The key difference: Automatic Data Processing Inc is far larger — about 12.7× Snap Inc's market cap, and Automatic Data Processing Inc pays a 2.77% dividend while Snap Inc pays none. Which is the better fit depends on your goals.
| ADP | SNAP | |
|---|---|---|
Market Cap | $98.17B | $7.71B |
Sector | Industrials | Media |
52-Week High | $310.94 | $10.35 |
52-Week Low | $188.79 | $3.93 |
Enterprise Value | $99.24B | $9.08B |
Dividend Yield | 2.77% | — |
Signals from Pluang's Aura AI — not financial advice
ADP trades at $245.60, up 1.37% on the day, near its 52-week high. The stock shows bullish technical signals with consistent earnings beats in recent quarters. Revenue grew to $20.56 billion in 2025, with a net income margin of 20.12%. Analyst sentiment is mixed, with a consensus hold rating but a technical outlook suggesting strength. The company maintains strong profitability metrics and recently announced a dividend payment.
Outlook remains stable with projected revenue growth to $21.6 billion in 2026. Risks include competitive pressures and economic sensitivity. Opportunities lie in AI integration and margin expansion. The stock offers value through dividends and steady performance, though valuation multiples are elevated relative to historical averages.
Snap Inc. (SNAP) trades at $4.65, down 4.12% on the day, reflecting investor concerns over its recent launch of high-priced AR glasses. The stock shows a mixed technical picture with a bullish overall signal but bearish moving averages. Fundamentally, revenue grew to $5.93 billion in 2025, yet the company remains unprofitable with a net loss of $460 million. Analyst sentiment is cautious, with a consensus price target of $7.22 but a majority hold rating.
Snap's outlook hinges on monetizing its augmented reality initiatives and achieving sustained user growth, but execution risks and competitive pressures from larger peers like Meta pose significant challenges. The stock offers speculative upside if new hardware gains traction, yet persistent losses and regulatory scrutiny over social media safety present substantial downside risks for investors.
Trailing returns across standard periods
Latest headlines on both assets
ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.
Read more on ADP →Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →