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Compare Automatic Data Processing Inc (ADP) vs Baidu Inc (BIDU) Price & Performance

Automatic Data Processing IncTrade

Price performance (Past 24H)

Key statistics

Automatic Data Processing Inc vs Baidu Inc — how do they compare? Automatic Data Processing Inc trades at $268.04 (market cap $107.69B), while Baidu Inc trades at $103.86 (market cap $36.18B). The key difference: Automatic Data Processing Inc is far larger — about 3× Baidu Inc's market cap, and Automatic Data Processing Inc pays a 2.51% dividend while Baidu Inc pays none. Which is the better fit depends on your goals.

ADPBIDU
Market Cap
$107.69B$36.18B
Sector
IndustrialsMedia
52-Week High
$309.03$162.52
52-Week Low
$188.79$86.76
Enterprise Value
$108.73B$32.81B
Dividend Yield
2.51%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Automatic Data Processing Inc

ADP trades at $273.68, up 0.87% today, near its consensus price target of $280.50. The stock shows bullish technical signals with strong moving averages and support at $270. Recent quarterly earnings consistently beat estimates, with Q2 2026 EPS of $2.64 surpassing the $2.59 forecast. Revenue growth is steady, reaching $20.56 billion in 2025, with a net income margin of 20.11% and robust ROE of 72.24%.

Outlook remains positive given earnings momentum and dividend stability, but high valuation multiples (P/E 24.78, P/S 4.98) pose risks if growth slows. Analyst sentiment is mixed with 63.89% hold ratings, reflecting caution amid elevated prices. Key risks include labor market sensitivity and competitive pressures in payroll processing.

Baidu Inc

Baidu (BIDU) trades at $109.50, down 0.19% on the day, with technicals indicating a bearish trend and key support at $108. The company reported a sharp decline in net income to $5.59 billion in 2025, with margins contracting, though it beat EPS estimates in two of the last three quarters. Recent news highlights autonomous vehicle testing in London and a planned Q2 2026 earnings report on August 18, 2026.

The outlook is mixed: strong analyst buy ratings (75.47%) and a $169.80 price target suggest upside, but bearish technicals, profit margin pressures, and China market risks pose challenges. Investment opportunity hinges on AI and cloud growth offsetting advertising weakness, while risks include execution missteps and regulatory headwinds.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Automatic Data Processing Inc

ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.

Read more on ADP

About Baidu Inc

Baidu, Inc. operates an Internet search engine. The Company offers algorithmic search, enterprise search, news, MP3, and image searches, voice assistance, online storage, and navigation services. Baidu serves clients globally.

Read more on BIDU