Compare Automatic Data Processing Inc (ADP) vs Baidu Inc (BIDU) Price & Performance
Price performance
Price movement over the last 24 hours
Key statistics
Key statistics
Automatic Data Processing Inc vs Baidu Inc — how do they compare? Automatic Data Processing Inc trades at $242.07 (market cap $98.17B), while Baidu Inc trades at $117.8 (market cap $38.39B). The key difference: Automatic Data Processing Inc is far larger — about 2.6× Baidu Inc's market cap, and Automatic Data Processing Inc pays a 2.77% dividend while Baidu Inc pays none. Which is the better fit depends on your goals.
| ADP | BIDU | |
|---|---|---|
Market Cap | $98.17B | $38.39B |
Sector | Industrials | Media |
52-Week High | $310.94 | $162.52 |
52-Week Low | $188.79 | $85.86 |
Enterprise Value | $99.24B | $35.05B |
Dividend Yield | 2.77% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ADP trades at $245.60, up 1.37% on the day, near its 52-week high. The stock shows bullish technical signals with consistent earnings beats in recent quarters. Revenue grew to $20.56 billion in 2025, with a net income margin of 20.12%. Analyst sentiment is mixed, with a consensus hold rating but a technical outlook suggesting strength. The company maintains strong profitability metrics and recently announced a dividend payment.
Outlook remains stable with projected revenue growth to $21.6 billion in 2026. Risks include competitive pressures and economic sensitivity. Opportunities lie in AI integration and margin expansion. The stock offers value through dividends and steady performance, though valuation multiples are elevated relative to historical averages.
BIDU trades at $112.09, down 1.07% today, with a neutral technical signal and bearish moving averages. Recent earnings show a Q1 2026 miss after two consecutive beats, while revenue declined to $129.08B in 2025. The stock holds a strong buy consensus from analysts with a $177.50 price target, supported by AI-driven optimism including Kunlunxin's potential $50B Hong Kong IPO reported by Reuters on June 28, 2026.
BIDU presents a high-risk, high-reward opportunity with its AI pivot accelerating but facing profitability pressures. The 78.19 P/E ratio suggests premium valuation, yet net margins compressed to 1.02% in 2025. Key risks include regulatory scrutiny and competitive threats, while institutional sentiment remains bullish with 75% buy ratings. Upside hinges on AI monetization offsetting legacy search declines.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Automatic Data Processing Inc
ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.
Read more on ADP →About Baidu Inc
Baidu, Inc. operates an Internet search engine. The Company offers algorithmic search, enterprise search, news, MP3, and image searches, voice assistance, online storage, and navigation services. Baidu serves clients globally.
Read more on BIDU →
