Price movement over the last 24 hours
Automatic Data Processing Inc vs Asana Inc. — how do they compare? Automatic Data Processing Inc trades at $241.65 (market cap $98.17B), while Asana Inc. trades at $7.08 (market cap $1.73B). The key difference: Automatic Data Processing Inc is far larger — about 56.7× Asana Inc.'s market cap, and Automatic Data Processing Inc pays a 2.77% dividend while Asana Inc. pays none. Which is the better fit depends on your goals.
| ADP | ASAN | |
|---|---|---|
Market Cap | $98.17B | $1.73B |
Sector | Industrials | Consumer Cyclical |
52-Week High | $310.94 | $15.35 |
52-Week Low | $188.79 | $5.46 |
Enterprise Value | $99.24B | $1.55B |
Dividend Yield | 2.77% | — |
Signals from Pluang's Aura AI — not financial advice
ADP trades at $245.60, up 1.37% on the day, near its 52-week high. The stock shows bullish technical signals with consistent earnings beats in recent quarters. Revenue grew to $20.56 billion in 2025, with a net income margin of 20.12%. Analyst sentiment is mixed, with a consensus hold rating but a technical outlook suggesting strength. The company maintains strong profitability metrics and recently announced a dividend payment.
Outlook remains stable with projected revenue growth to $21.6 billion in 2026. Risks include competitive pressures and economic sensitivity. Opportunities lie in AI integration and margin expansion. The stock offers value through dividends and steady performance, though valuation multiples are elevated relative to historical averages.
Asana (ASAN) trades at $7.49, up 2.04% with bullish technical momentum and consistent earnings beats. The company shows strong revenue growth from $378M in 2022 to $724M in 2025, though profitability remains negative with a -20.21% net margin. Recent developments include the StackAI acquisition and FedRAMP authorization, positioning Asana in the AI workflow automation space. Analyst consensus is mixed with a $9.86 price target representing 32% upside potential from current levels.
The outlook balances growth potential against persistent losses. Revenue expansion and AI integration offer upside, but negative margins and cash flow volatility present significant execution risks. With the stock trading near analyst targets and mixed institutional sentiment, investors face a high-risk, high-reward scenario requiring careful monitoring of profitability improvements.
Trailing returns across standard periods
Latest headlines on both assets
ADP is a provider of payroll and human capital management solutions servicing the full scope of businesses from micro to global enterprises. ADP was established in 1949 and serves over 990,000 clients primarily in the United States. ADP's employer services segment offers payroll, HCM solutions, HR outsourcing, insurance and retirement services. The smaller but faster-growing PEO segment provides HR outsourcing solutions to small and midsize businesses through a co-employment model.
Read more on ADP →Asana Inc is a software company. The company provides a platform for work management that helps teams orchestrate work, from daily tasks to cross-functional strategic initiatives. It helps plan marketing campaigns, streamlines processes, manages sales, and manage product launches. Also, the company provides project management and workflow management solutions.
Read more on ASAN →