
Zillow Preview, launched recently, has gained rapid adoption with 24 additional brokerages signing agreements to list pre-market homes publicly on Zillow and Trulia. This move increases transparency and early visibility for sellers, agents, and buyers, expanding the traditional private pre-market window into a public marketplace. Partner firms include major names like Engel & Völkers, Leading Real Estate Companies of the World, and Berkshire Hathaway HomeServices. Zillow Preview listings get prominent placement and may offer agents revenue-sharing opportunities, signaling a shift toward a more open, consumer-friendly real estate market. Listings will be publicly visible starting next month, with brokerages responsible for MLS compliance.