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Rakuten Wallet users can now convert loyalty points to XRP and spend at 5M+ merchants, boosting crypto adoption in Japan.

Market News
30 Apr 2026
CoinPedia
View Source
Bullish
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Rakuten Wallet has enabled users to convert their Rakuten Points directly into XRP, trade it within the app, and spend it at over 5 million merchant locations. This integration connects Rakuten's 44 million Pay users and $23 billion in loyalty points to XRP, allowing seamless movement between rewards, trading, and payments. This marks a significant step in crypto adoption beyond trading platforms, making it easier for users to enter crypto via familiar loyalty points and spend it in real-world settings. The move also reflects Japan's growing embrace of established cryptocurrencies like XRP amid increasing Web3 competition and supportive regulatory preferences.

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