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WPP shares jump 25% as revenue decline slows and turnaround plan shows progress

Market News
06 Aug 2026
Proactive Investors
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Bullish
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WPP PLC shares surged 25% after the advertising group reported a smaller-than-expected revenue decline of 4.7% in the first half of 2026, improving from a forecasted mid to high single-digit drop. The revenue decline eased further to 2.8% in Q2, driven by better media performance and new client wins including Estée Lauder and Uber. Operating profit rose due to lower impairment charges, and adjusted net debt fell 10%. CEO Cindy Rose highlighted ongoing progress in client retention, cost savings, and business wins, with the company maintaining its full-year margin forecast and aiming for £100 million in savings this year as part of a £500 million target by 2028.

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