
Wix.com reported Q2 2026 revenue of $563 million, up 15% year-over-year, fueled by strong performance from its Base44 AI app-creation platform and core Wix growth. Base44 launched its proprietary large language model, Base 1, which significantly lowers AI compute costs and is expected to boost non-GAAP gross margins to around 60% in the second half of 2026, a major improvement from near zero earlier in the year. Wix plans to reinvest AI cost savings into marketing to capture market share and expects continued revenue growth in Q3 and for full-year 2026, maintaining a positive free cash flow outlook. This positions Wix to strengthen its competitive edge in AI-driven business tools and online presence creation.