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Widmer Brothers refreshes brand with new beers and campaign to boost presence in Oregon and Pacific Northwest

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07 May 2026
GlobeNewsWire
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Widmer Brothers Brewing, part of Tilray Brands, has launched the 'Stay Sunny' campaign, a full brand refresh including new packaging, new beer offerings, and a major marketing push. The campaign introduces two new beers, Hefe Light and Timbers Pils, aiming to reconnect with the Pacific Northwest community and modernize the brand while honoring its heritage. This effort includes new pack formats, local events, and extensive advertising, signaling Widmer's commitment to growth and regional relevance. The refresh highlights Widmer's roots and optimism, targeting craft beer drinkers in Oregon and surrounding areas.

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