Wayfair to open a large retail store in Princeton, NJ in 2027, expanding its Northeast presence.

Wayfair announced plans to open a new 135,000-square-foot large-format retail store in Princeton, New Jersey, expected to launch in 2027. This store will serve customers in New Jersey, New York, and Pennsylvania, enhancing Wayfair's physical retail footprint in the Northeast. Located at Nassau Park Pavilion, the store will offer a wide range of home products, including furniture and décor, with options for same-day pickup and free design services. This expansion follows other recent and upcoming store openings across the U.S., reflecting Wayfair's commitment to omnichannel retail and customer convenience.