Water.org and partners launch Get Blue™ to fight global water crisis through shopping and donations

Water.org, co-founded by Matt Damon, has launched Get Blue™, a community initiative partnering with Gap Inc., Starbucks, Amazon, and Ecolab to help end the global water crisis. The program encourages people to support safe water access by shopping exclusive products, engaging with creators, and donating. Proceeds from purchases, such as Gap's collection and Starbucks drinks, will fund Water.org's efforts to provide small loans to families for water access. Ecolab also commits $1 million to support water efficiency and the cause. This initiative aims to bring safe water to over 200 million people by 2030.