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Home/News Feed/Walmart launches Connect Select to simplify CTV ads for mid-sized businesses with curated inventory and tech integrations.
WMT
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Walmart launches Connect Select to simplify CTV ads for mid-sized businesses with curated inventory and tech integrations.

Market News
27 Apr 2026
PYMNTS
View Source
Bullish
pluang ai news

Walmart Connect introduced Connect Select, a curated marketplace within Walmart DSP, to simplify connected TV (CTV) advertising for mid-sized businesses by providing optimized inventory and direct supply paths. Powered by Walmart’s first-party shopper data, it includes premium publishers and platforms like VIZIO, Paramount, and Warner Bros. Discovery. Additionally, Walmart expanded integrations with partners like Pacvue and Skai to streamline campaign management and reporting. This move supports Walmart’s growing retail media strategy, which has significantly boosted its advertising revenue and aims to enhance targeted advertising on smart TVs following its acquisition of Vizio.

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