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Home/News Feed/Walmart revamps Great Value brand with colorful new packaging starting May

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Walmart revamps Great Value brand with colorful new packaging starting May

Market News

15 Apr 2026

CNBC

View Source

Bullish

Walmart is updating the packaging of its Great Value brand, which includes about 10,000 products, starting in May with snacks, cereals, and dairy items. The redesign aims to make packaging more modern and colorful, improving shopper pride and ease of finding products both in stores and online. Despite the fresh look, prices and product quality remain unchanged. This move helps Walmart stay competitive as private label brands grow in popularity, especially among younger shoppers who value quality and style in store brands.

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