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Walmart's marketplace drives 20% growth in general merchandise, boosting key categories and seller count.

Market News
10 Apr 2026
PYMNTS
View Source
Bullish
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Walmart's marketplace is fueling a 20% growth rate in its general merchandise business, with categories like home, hardlines, and fashion growing over 30%. CFO John David Rainey highlighted that expanding the marketplace is a central strategy to strengthen Walmart's assortment, especially in areas previously weaker. The marketplace now hosts half a billion SKUs and has tripled its number of sellers since last year, adding 75 of 300 targeted "must-have" brands. This growth is helping Walmart compete more effectively in both physical and digital retail channels, contributing to its rising market value.

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