Deutsche Bank upgrades Celsius to Buy, sees stock oversold after sharp drop on Costco fears.

Deutsche Bank upgraded Celsius Holdings to Buy from Hold, setting a $44 price target, citing an overreaction to fears about Costco launching a competing energy drink. Despite a nearly 28% drop this year, Celsius remains a profitable, fast-growing player in the energy drink market with strong recent earnings and expanding franchise through acquisitions like Alani Nu. Analysts believe Costco's private-label threat is limited and that Celsius is positioned for recovery as integration costs ease and shelf space resets occur. Investors should watch for progress on integration and margin improvements in 2026.