Shopify's stock has dropped nearly 30% in 2026 due to investor concerns about AI-related costs impacting its business model. However, analyst Bhavin Shah argues that Shopify's AI tool, Sidekick, is driving productivity and merchant value, potentially offsetting increased costs through future subscription price hikes. The Direxion Daily SHOP Bull 2X ETF (SHPU), which aims to deliver double the daily performance of Shopify shares, could offer opportunities for risk-tolerant traders as Shopify shows strong revenue growth and operational leverage. Investors may want to watch SHPU for potential gains as Shopify's business accelerates despite current market fears.
