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Versant acquires sports tech firm Full Swing for $530M to boost non-linear TV revenue.

Company Fundamentals
06 Jul 2026
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Bullish
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Versant Media Group has purchased Full Swing, a sports technology company specializing in interactive hardware and software, for $530 million in cash. This acquisition supports Versant's strategy to increase revenue from non-linear TV sources following its spin-off from Comcast. Full Swing, initially focused on golf, is expanding into other sports like baseball, providing simulation and performance data tools for athletes and coaches. The deal is expected to close in the second half of 2026, with Full Swing joining Versant's digital platforms and ventures portfolio to enhance its sports technology offerings.

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