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NAD finds Verizon's $25/line promo pricing disclosure adequate despite future price hike.

Market News
08 Apr 2026
GlobeNewsWire
View Source
Neutral
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The National Advertising Division (NAD) reviewed a challenge from T-Mobile against Verizon's "four lines for $25/line" wireless offer. NAD determined Verizon adequately disclosed that the $25 rate is a 36-month promotional price, increasing to $30 per line afterward. The three-year term and future price increase were deemed reasonable and aligned with consumer expectations, so no changes to Verizon's advertising disclosures were required. This decision supports Verizon's transparency in pricing for long-term wireless plans.

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