Wall Street lifts Unity Software target to $36 ahead of Q2 earnings on strong ad platform shift

Unity Software is gaining Wall Street confidence as Wedbush raises its price target to $36 ahead of Q2 earnings. The company is exiting its ironSource Ad Network and divesting Supersonic, focusing growth on its Vector advertising platform and core game engine. About 60% of ironSource ad spend has already moved to Vector, with some advertisers increasing their Vector budget significantly. Wedbush now projects Unity's adjusted EBITDA to reach $915 million by fiscal 2028. Unity will report Q2 results on August 6 before market open.